I. PLAY. U
As creators of 'play,' we once recognized it as life's essence, achievable in any moment or space. However, at some point, 'play' slipped from our consciousness. The pursuit of simple happiness became our primary focus, often diminished as mere adult play. Can we authentically reconnect with the playfulness of our childhood? The potential lies in the concealed urban spaces. I Play U endeavors to carve out its own space, innovate play, and revive the nostalgia of our play memories through integration with an online app, offering a platform for discovery, invention, and shared experiences.
Year : 2022
Category : Idea Competition
Role : Individual Work
